Confidential · Internal

Culltron Q4 Launch Plan

Owner: Ash · Updated 24 Jun 2026 · Status: In review

1 · Executive summary

This plan outlines the go-to-market for the Culltron launch across the free OS, the Max professional apps, and the Ultra X26 flagship tier. The objective is to convert free OS adoption into Max upgrades and Ultra X26 activations, while keeping AI entirely on the user's terms.

Aria suggested this paragraphLocal model

We will lead with the free OS as the entry point, position Max as the professional standard, and reserve Ultra X26 for AI-powered flagship workflows — never blurring the bundle and the flagship.

2 · Launch phases

The rollout runs in three phases over the quarter:

①Free OS push — drive installs and Lite-app usage.

②Max conversion — in-app upgrade prompts via App Hub.

③Ultra X26 + Workspaces — flagship AI and cloud credits.

Detailed timelines and owners follow in section 3, with the budget model in Data Ultra X26 linked alongside.